We aim to highlight a variety of female riders from very new to the experienced to show that anyone can start riding a bike. We have rides for all abilities and there is no reason not to get active on March 11th! This campaign is about encouraging ladies to pick up their bikes and start pedalling. It does not matter how much experience or how little you have, you can do it. “Ride with Me” will highlight different women (of all ages), how they ride and with who. With this phrase we will be creating a community of female bike riders.