Gear Up Girl is a Bicycle NSW initiative, run with the support of the Heart Foundation, that provides opportunities for women to experience the pleasure of riding a bicycle.
Gear Up Girl was founded in 2008 and has expanded into a mass community bike ride from Sydney Olympic Park to Cronulla, showing women where the best bike paths and routes are so they can revisit them whenever they want!
Research shows that only 26% percent of riders in NSW are women (2016 Bicycle NSW Bike Riders Survey), a statistic we want to drastically shake up through Gear Up Girl. In 2017, the ride will attract 1,500 + women who will enjoy either the 20km 40km or 60km ride.
Our three key communication messages to promote Gear Up Girl are:
- In celebration of International Women’s Day (8 March), Gear Up Girl will take place on Sunday 12 March to encourage all women to get on their bike.
- Help us set a new world record for the ‘largest women’s community bike ride’.
- Bicycle NSW and the Heart Foundation are on a mission to communicate some hard hitting facts about Heart Disease and the importance of exercise.