About Gear Up Girl
Gear Up Girl is a Bicycle NSW initiative, run with the support of the Heart Foundation, that provides opportunities for women to experience the pleasure of riding a bicycle.
Gear Up Girl was founded in 2008 and has expanded into a mass community bike ride from Sydney Olympic Park to Cronulla, showing women where the best bike paths and routes are so they can revisit them whenever they want!
Research shows that only 26% percent of riders in NSW are women (2016 Bicycle NSW Bike Riders Survey), a statistic we want to drastically shake up through Gear Up Girl. In 2018, the ride will attract 1,500 + women who will enjoy either the 20km, 40km, 60km and our new 80km ride.
Our key communication messages to promote Gear Up Girl are:
- In celebration of International Women’s Day (8 March), Gear Up Girl will take place on Sunday 11 March to encourage all women to get on their bike.
- Bicycle NSW and the Heart Foundation are on a mission to communicate some hard hitting facts about Heart Disease and the importance of exercise.
Gear Up Girl is presented and produced by Bicycle NSW, the peak body for recreational bicycle riding in NSW since 1976. A community not-for-profit member based organisation with over 20,000 members and supporters with the mission of ‘creating a Better Environment for Cycling for all Bicycle Riders in NSW’. Membership with Bicycle NSW includes personal accident and third party liability insurance when you’re riding, and many other benefits of belonging. Through advocacy, recreational cycling events and public education, Bicycle NSW aims to promote bike riding as a healthy, safe, enjoyable leisure and transport choice and is working closely with government, businesses, councils and local Bicycle User Groups to collaboratively improve the infrastructure and culture for bike riding.
Bicycle NSW conducts a program of bike riding events each year, including the annual Spring Cycle ride across the Sydney Harbour Bridge and the Gear Up Girl ride to coincide with International Women’s Day. Bicycle NSW’s events attract more than 11,000 cyclists of all ages and abilities, on bikes of all shapes and sizes and is supporting an active and healthy community lifestyle.
Bicycle NSW encourages respectful, courteous, responsible bicycle riding.
Find out more about Bicycle NSW and our programs to create a better environment for cycling at www.bicyclensw.org.au